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Sales Cycle – Faster Legal Negotiations



When it comes to selling software products time is money, more so than a lot of places. Often startup companies are burning cash left right and centre trying to get their company to a critical mass. A slow sales cycle can become a real problem and finding ways to create faster legal negotiations helps a lot. The longer a sales negotiation drags on, the more the potential to lose a valuable customer increases and the more you’ll burn cash. Therefore, smart and faster legal negotiations become crucial for a successful and scaling startup environment. This guide delves into a comprehensive approach of eight strategies to help fast-track your sales contract negotiations.

Detailed and In-depth Preparation

Efficiency in negotiations begins with homework done right. Invest time in understanding your client’s business landscape, their challenges, and the solutions they seek. Bring out the potential objections they may have and craft your responses. A grasp of their budget capabilities and decision-making processes can give you an edge in the discussion. This proactive preparation preempts lengthy exploratory conversations, streamlining the negotiation process.

1. Deploy a Powerful Value Proposition

Positioning your software solution convincingly can cut down negotiation time. A strong value proposition that underlines what sets your offering apart from competitors can potentially address objections even before they arise. This serves as a means of pre-emptive argument settlement, eliminating extended periods of to-and-fro during actual negotiations.

2. Utilize Contract Templates

Even though every contract is unique, keeping a templated contract with standard clauses ensures that no vital elements are missed in the initial drafts. This accelerates the draft preparation and gives you a strong, comprehensive base to start the negotiation.

3. Simplify Pricing Discussions

The topic of cost is one of the most time-consuming parts of a negotiation. Maintain total transparency in your pricing structure. By breaking down costs and offering flexible pricing models, you can diminish the usual back-and-forth concerning price discussions. This helps clients understand what they are paying for and facilitates their decision-making process.

4. Engage with Decision-makers

The negotiation process can hit roadblocks if the people involved in the discussion aren’t decision-makers. Encourage your clients to ensure their decision-makers participate in the discussion from the get-go. This allows for immediate clarifications, instant decisions, and saves time spent in relaying information to other parties.

Address Legal Concerns Grounded in Expertise

Navigating through regulatory and legal concerns is no walk in the park. Issues related to data protection, service level agreements, and intellectual property rights often crop up in SaaS contract talks. Equip yourself with legal advice to explain these clauses with clarity and confidence. Demonstrating your readiness about these issues reassures customers, making for a smoother negotiation.

1. Leverage Contract Management Software

Technological advancements offer great tools to expedite negotiations. Contract management software streamlines the negotiation process by providing a centralized platform for contract amendments, version histories, and transparent communication. Implementing digital signatures further speeds up the contract finalization processes.

2. Swift Follow-ups Post Negotiations

After every negotiation, provide a clear summary of the points discussed, the changes agreed upon, and list the next steps. This step keeps all parties aligned, maintains momentum, and helps move faster toward contract closure.

Remember, successful sales contract negotiations are about striking a balance between assertiveness and adaptability. While speeding up the negotiation process adds to your startup’s efficiency, it’s essential not to compromise the quality or rush the client into a decision. With careful planning, clear communication, and a client-centric approach, you can accelerate your sales contract negotiations, securing and retaining more customers as you grow your business. Let’s have a look at some things you can leverage in Contract Sent to have faster legal negotiations.

How To Use Tasks For Faster Legal Negotiations

The use of legal tasks can be the key to revving up communication between sales and legal teams for more accelerated contract negotiations. This can be facilitated through project management tools or contract management software like Contract Sent. After the preliminary sales meetings with a client, the sales team can assign tasks to the legal team to prepare specific clauses or review potential legal concerns. This method keeps both teams synced in real-time. Tasks, with established deadlines, stimulate swift action and prevent hold-ups. Regular task updates ensure all team members stay informed about the negotiation progress, making the process efficient. By getting rid of bottlenecks and unnecessary waiting periods, tasks deliver a collaborative, streamlined, and rapid contract negotiation process.

Use Case Use Case and Use Case

Getting your sales team to explain the customer’s use case to the legal team is a highly effective strategy for accelerating sales contract negotiations. This practice provides the legal team with the context they need to tailor the contractual terms specifically towards the customer’s needs. Such an understanding allows the legal team to anticipate potential legal issues or points of contention in advance. Ultimately, this results in more direct, relevant, and efficient sales negotiations, reducing the time taken for back-and-forth revisions. By bridging this gap, it ensures a smoother, faster negotiation process, culminating in a contract that satisfies both the customer’s and the company’s requirements.

Contract Sent allows unlimited users in your business to get set up to add information like use case to your negotiations and to communicate effectively with tasks. Save time, close faster.