Software sales, if I’m to quote an old friend, is ‘a role that will drive you to drink, at the best of times’. Some say that success hinges on a delicate balance of strategy, innovation, and effective execution. Others say it’s mostly hustle and a whole lot of luck. Whatever camp you’re in, whether you’re…

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When you’re building your startup there’s a point that you get to where you need to transition for founder led sales to hiring your first sales person. You’ll need to ask yourself “how do I hire my first software sales person?”, Hiring your first software salesperson is a big first step in scaling your business…

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Building a business is fun…? Well, sometimes, hiring people can be one of the fun parts. Especially when it comes to legal and compliance right? An expanding business with often have growing pains that necessitates having to navigate complex legal landscapes. Whether it’s ensuring compliance with regulations or safeguarding intellectual property, having a dedicated legal…

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Software sales have become increasingly competitive these days. There used to be a lot of people that could hack software sales and techniques that were new and unheard of. But these days it has become more of process driven part of the business. When it comes to companies that are great at software sales we…

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You’ve started a business and you’re asking yourself are enterprise customers easy to sell to? Well, easy is definitely not a word we’d use for it. Enterprise sales is both a challenge for a startup and a very large opportunity. If you’re thinking about selling to enterprise customers with their large operations and never ending…

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Startup getting to the point that you’re closing enough deals to start looking for a lawyer to help you redline and negotiate contracts? It’s an interesting time for any startup. When do you take the jump and hire your first legal team member? And when you do hire them what should their main roles be?…

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Although it’s not something that pop’s up a lot (because let’s be honest, we’ll all take as many customers as we can) there are times where you might as yourself ‘can I break a contract with a customer?” Contracts serve as the underlying guarantees of business agreements, ensuring each party is clear of their rights…

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When you’re selling B2B software and your most common customer type is enterprise you might be faced with the question ‘show us your businesses finances for the last three years’. Rough right? Do you really want to show your startups financial records to your customers? And further still, can a customer ask for my companies…

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Closing sales fast is the bread and butter of any growing startup. Your sales cycle and closed won to cash in bank cycle are very clear indicators of a businesses ability to grow fast. Every founder or head of department should be involved in answering the question ‘how to speed up my sales contracting’ as…

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